CIM Level 3 Foundation Certificate in Professional Marketing

CIM Level 3 Foundation Certificate in Professional Marketing

Your Course at a Glance

• Gain an internationally recognised CIM qualification
• Ideal for aspiring marketing professionals or new starters
• Complete the course in less than 6 months
• Equip yourself with latest marketing trends
• Course delivered 100% online
• Improve your employability
• Study from home

About Your Course

Marketing is a core part of every business all over the world, and if you are keen to work within this hub of creativity, then you need to equip yourself with the skills and knowledge of professional marketing.

The CIM Level 3 Foundation Certificate in Professional Marketing is the perfect place to start as it provides you with the building blocks you need to carve out a successful career in this sector. 

You will delve into the role and function of marketing, how it influences consumer behaviour, and the various concepts and elements that make up the marketing mix. 

During this Professional Marketing course, you will gain a solid understanding of how a diverse range of marketing communications can engage with the consumer. Plus, the course will teach you how to identify different types of customers and how they make buying decisions.

With this knowledge, you will not only have the foundation you need to benefit the marketing strand of a business, but it will also boost your employability. This course, which is accredited by The Chartered Institute of Marketing (CIM), is ideal for individuals who are working in entry-level marketing roles or are keen to embark on a career within the industry.

Upon successful completion of the CIM Level 3 Foundation Certificate in Professional Marketing, you can progress your studies by enrolling on the CIM Level 4 Certificate in Professional Marketing or focus your career progression on equivalent CIM Digital Marketing qualifications.

As well as having an opportunity for academic progression, completing this online marketing course will increase your confidence in utilising marketing principles while also enabling you to stay up-to-date on new trends and developments.

Getting Started

The Chartered Institute of Marketing (CIM) is global provider of Ofqual regulated qualifications, spanning 118 countries, and boasting more than 12,500 studying members. The Level 3 Foundation Certificate in Professional Marketing is designed to kickstart the careers of individuals who are new to the marketing field.

This accredited course is delivered entirely online, allowing learners to make their way through the course from the comfort of their own home and at their own pace.

The flexibility of this online marketing course makes it ideally suited to individuals who are already working full-time or who have existing commitments, such as childcare.

To gain your accredited Level 3 qualification, you will need to navigate through a range of assignments, putting together portfolios and taking scheduled exams, all of which can be completed online.

The guided learning time for each module is 120 hours, so you have the potential to complete your studies in less than 6 months!

Modules

The CIM Level 3 Certificate in Professional Marketing is broken down into one mandatory module and one elective. To achieve your accredited qualification, you will need to complete the following:

Module 1: Marketing Principles (mandatory)

Unit 1: Discovering Marketing

Upon completion of this unit, you will:

• Understand the role and function of marketing within organisations
• Know the factors that influence customer behaviour

Unit 2: The Marketing Environment

Upon completion of this unit, you will:

• Be able to identify the key components of the marketing environment
• Know how to collect relevant information about the marketing environment

Unit 3: The Marketing Mix

Upon completion of this unit, you will:

• Understand the concept and elements of the marketing mix
• Understand the application of the marketing mix in different contextual settings

Module 2: Communications in Practice (elective)

Unit 1: Who are our Customers?

Upon completion of this unit, you will:

• Know how to identify different types of customer
• Understand how customers make buying decisions

Unit 2: Communicating with our Customers

Upon completion of this unit, you will:

• Be able to outline the purpose of customer communications
• Understand the range of communications tools available to engage with customers

Unit 3: Creating a Customer Communications Plan

Upon completion of this unit, you will:

• Know how to outline the structure and content of a customer communications plan
• Understand how the effectiveness of the communications plan can be measured and evaluated

Entry Requirements

As this is a Level 3 qualification, learners will be expected to have a good standard of written English and will be expected to use an appropriate referencing system.

Minimum age restriction

You must be aged 18 or above to enrol on this course.

Average completion timeframe

The average time it takes to complete this course is 12 months.

Assessement requirements

This qualification contains a Multiple Choice examination, which is undertaken either within an examination centre or remotely from your location using an online proctoring service. The cost of this is £45. Additionally, you will be required to undertake two externally set written assignments. These assignments will be set and graded by the awarding organisation.

Placement or Practical required

Learners do need to be in an appropriate work setting to allow them to satisfy the criteria of the qualification.

If placement or practical required, when?

Learners need to be in an appropriate work setting for the duration of the course.

Exams required

Marketing Principles – external assessment: an examination comprising multiple-choice Examinations will be conducted under controlled, invigilated conditions at Accredited Examination Centres.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Observation by us required

Learners will be observed by a work-based mentor during the course.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

CIM registration fee: £65

CIM Module assessment fees: 1 x Exam module fee (including invigilation fee of £45) +  1 x assessment module fee - £265 total

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

The assessment structure of the CIM Level 3 Certificate in Professional Marketing course consists of:

• A blend of exams, assignments, and portfolios based on a given scenario and an organisation of your choice
• Employer-driven, practitioner-based, relevant, and appropriate for business needs
• Three assessment sessions per year taking place in December, April, and June/July

Each module will be assessed by the following method:

Module 1: Marketing Principles

• Exam – comprised of multiple-choice questions, the online exam will be completed in a controlled assessment

Module 2: Communications in Practice

• Assignment – this piece of work will be based on a short case study

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 3 Foundation Certificate in Professional Marketing.

This Level 3 qualification can be just the beginning of your academic journey. To reach the heights of marketing, you can become a more attractive candidate to potential employers with further qualifications. 

After achieving your CIM Level 3 Certificate in Professional Marketing, you can progress to the Level 4 Certificate, which will give you the skills and knowledge needed to pursue higher ranking marketing roles.

You can choose between the: 

• CIM Level 4 Certificate in Professional Digital Marketing
• CIM Level 4 Certificate in Professional Marketing

Should you choose to continue your studies, you could progress to the following levels:

• Level 6 – equivalent to undergraduate degree
• Level 7 – equivalent to master’s degree

Please click here to visit the CIM website.

Developing Your Career

With marketing being an essential part of almost every business, being qualified in this discipline attracts job opportunities across a diverse range of industries all over the world.

By gaining a globally recognised Level 3 CIM qualification in Professional Marketing as a beginner, you can kickstart your career by applying for entry-level roles, such as:

• Marketing Assistant
• Promotional Assistant
• Marketing Campaigns Assistant
• Content Marketing Assistant